Cert IV in Marketing and Communication

코스 개요

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course overview

ACDC’s Certificate IV in Marketing and Communication is designed to introduce you to the fundamental’s required to master the vibrant world of marketing and communications.
In the ever-changing digital media world, you will develop a firm foundation in conversational and interactive content, personalization, influencer marketing, artificial intelligence and live streaming which form today’s marketing landscape whilst also learning the underpinning knowledge that all marketing professionals need to successfully develop, grow and manage brands.

This course will prepare you with specialised knowledge in internal and external market research, consumer insight and target audience profiling, media planning and buying, strategic business marketing and research in business, social media marketing and advertising, creative and persuasive communications and web functionality and design. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At ACDC College Melbourne our trainers are industry skilled and passionate professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends and standards.

Marketing Administrative Assistant
Customer Service Officer
Public Relations Officer
Advertising Agent
Marketing or communications officer
Media, advertising or public relations officer
Copywriter or content writer
Market research assistant